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Monday, 13 May 2019

Rebrand, Refresh

There are plenty of reasons why changing the face of your corporate image might be a great idea. There are also plenty of risks in doing so. What if the move doesn’t work? What if your new look is universally unpopular among staff and customers? There’s no doubt about it, it’s a bold move.If it does work, then you’ve found the silver bullet and successfully created a way out of your image problem. On the other hand, if it doesn’t work you’re back to square one and you’ve spent good money on something that, ultimately, has got you nowhere.


So, how and why would you go for a rebrand? In this short blog we take a look at some of the reasons and how you might go about it.

Why?


For any number of reasons but the most popular are as follows: you’ve changed the focus of your business and want your image to reflect that. It might be that you’ve been offering the same service and product for so many years that you just couldn’t change your offering without a change in brand, your customers just wouldn’t accept it.

Or you might have found yourself increasingly blending into your rivals and found it hard to show how your brand is bigger and better than anyone else’s. You want a fresh new look that sets you apart from those closest to your brand and an image that gives you the competitive edge.

There are other reasons too and it might be that some bad publicity is following you around like a bad smell that you need to shake off. A rebrand is going to give your business a fresh start and allow you start to building up goodwill capital with your customers once again.



Image from Pexels

How?


The very first thing you need to make sure of, is that you have your full team on board and behind the project. If you can keep them in the loop and give them plenty of input into the project then you’ll find the process is made all the more easy.

Unless you have in-house experts, you’ll probably need to call on the services of experts like https://www.templafy.com/blog/industry-branding-series-professional-services/ who will give advice on how to get your team supporting the plan and take you through the process.

After the rebranding exercise you’ll be relying on your staff to eradicate any trace of the previous brand and stick to the new templates. You may need to set aside time to go through any policy documents, particularly in HR, where the old name and logo might still be found.

Rebranding is time consuming and complicated but with your staff on your side and the help of a trusted professional agency you’ll be able to see real progress being made. At the end of the process you should find yourself with a brand that better projects what you offer, alongside your values. Do your research, find an image that works for you and see how a whole new look might change your business for the better.

K Elizabeth xoxox

*Collaborative Post
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